Erum Rasool is the designer behind Eser. Born in Lucknow—a city celebrated for its exquisite Chikankari and Zardozi traditions—she grew up surrounded by women who deeply valued creativity, craftsmanship, and a deep appreciation for clothing and textile artistry.

After spending over 13 years in a corporate career, she chose to follow her passion and founded Eser. Through the brand, Erum seeks not only to create thoughtful garments but also to empower the artisans who preserve and carry forward these timeless crafts.