The World of Eser

Eser revives the centuries-old art through unique one-off creations, hand-crafted by the craftspeople of Lucknow. Eser fuses the traditional and the modern effortlessly.


Signature Collection

The Signature Collection from Eser offers the finest designs at an affordable... 

Western Dresses

Blending traditional with the modern, Eser offers unique one-off prét creations 

Indian Dresses

Indian dresses with a modern touch. Eser offers handcrafted unique creations for... 

  • Each Eser creation is the only one in the world. Each creation is 100% Silk or Cotton

  • Malmal cotton is made from 100% plant-based materials, making it a biodegradable fabric that does not hurt the earth

  • The creations are hand-crafted by the best artists from Lucknow using centuries-old traditional methods

About Eser

Erum Rasool is the designer of Eser. Born in Lucknow, a city that prides itself on its Chikankari and Zardozi. She grew up surrounded by women who appreciated and nurtured creativity and passion for clothes.

Leaving a corporate career of over 13 years behind she followed her heart with Eser and to empower the artists who are the true guardians of this beautiful craftsmanship.