The World of Eser
Eser revives the centuries-old art through unique one-off creations, hand-crafted by the craftspeople of Lucknow. Eser fuses the traditional and the modern effortlessly.
Each Eser creation is the only one in the world. Each creation is 100% Silk or Cotton
Malmal cotton is made from 100% plant-based materials, making it a biodegradable fabric that does not hurt the earth
The creations are hand-crafted by the best artists from Lucknow using centuries-old traditional methods
Erum Rasool is the designer of Eser. Born in Lucknow, a city that prides itself on its Chikankari and Zardozi. She grew up surrounded by women who appreciated and nurtured creativity and passion for clothes.
Leaving a corporate career of over 13 years behind she followed her heart with Eser and to empower the artists who are the true guardians of this beautiful craftsmanship.