At Eser, we celebrate the timeless artistry of Lucknow's finest hand embroidery—Chikankari and Zardozi—bringing together heritage craftsmanship and contemporary design.

Founded by Erum Rasool, Eser is rooted in a lifelong appreciation for craft, culture, and the stories woven into every garment. Born and raised in Lucknow, a city renowned for its rich embroidery traditions, Erum grew up surrounded by the beauty of handcrafted textiles and the artisans who keep these remarkable techniques alive.

After a successful corporate career spanning over thirteen years, she chose to pursue a more meaningful path—one that celebrates India's artisanal heritage while creating clothing that resonates with the modern woman. What began as a personal vision evolved into Eser: a brand dedicated to preserving craftsmanship through thoughtful, timeless design.

Every Eser piece is handcrafted by skilled artisans who have inherited these intricate techniques through generations. By working closely with artisan communities, we help sustain traditional craftsmanship while creating garments that feel relevant, elegant, and enduring.

Our collections are not driven by trends, but by a belief that true style is timeless. Each garment reflects careful attention to detail, exceptional workmanship, and a deep respect for the hands that create it.

At Eser, every stitch carries a story, every garment honors a legacy, and every creation is crafted—not manufactured.